Learn More About Superior Auto

Who is Superior Auto?

As one of the largest, privately-held automotive retailers in the United States, we are a notable name that you can trust; with each of our 70 locations establishing personal relationships that uphold our mission.

Founded in 1975, we realized that hard-working people found it difficult to obtain a vehicle through traditional finance methods, due to credit challenges or no credit. At Superior Auto, we believe everyone deserves the opportunity to purchase a dependable, used vehicle from a dealer they can trust.

Anytime you visit one of our locations, you will experience the same great service and friendly staff you would expect from the Superior Auto name. We pride ourselves on building relationships that last by providing reliable transportation and convenient financing options.

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70 stores in 4 states

*Minimum employment, residence and income requirement must be met. To qualified buyers. *Example: $8,800 sale price, $600 down payment, 36 month financing, $80 per week at 21% Annual Percentage Rate.

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  • 75

    the beginning

    Founded in 1975, Superior Auto has successfully grown from its initial location on Superior Street in Fort Wayne, Indiana, to 70 locations in Indiana, Kentucky, Michigan, Ohio.

  • 95

    First Michigan Location

    Superior Auto opened its first Michigan location in Coldwater, Michigan on August 1, 1995.

  • 96

    First Ohio Location

    Superior Auto opened its first Ohio location in Celina, Ohio on June 18, 1996.

  • 17

    First Kentucky Location

    Superior Auto opened its first Kentucky location in Henderson, Kentucky on May 19, 2017.